What’s New: Spring 2025 Product Updates | Sendcloud
Smarter. Fixed. Ready for peak.
We fixed 30+ things slowing you down. Made the platform smarter with Shipping Intelligence. All in time for your busiest season.
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Smarter
The future of shipping is intelligent
Smarter shipping decisions start with smarter data. That’s why we rebuilt the brain behind Sendcloud: the new Shipping Intelligence Engine. On top of that foundation, new analytics and benchmarks turn shipping data into strategy. Drill into costs, transit times, and returns, compare courier performance against market standards, and get a clearer view of surcharges and shipping issues.
CORTEX: The new brain behind your logistics
The invisible data layer that makes sense of shipping. Our Shipping Intelligence Engine unifies and cleans courier data, standardises events, and fills in the gaps. Instead of raw scans and mixed formats, you get reliable signals about delays, risks, and exceptions—powering analytics, benchmarks, and smarter decisions in real time.
Discover Shipping Intelligence
Smart shipping events
Our Engine now generates shipping events beyond what couriers provide. Get earlier alerts on delays, expiring pick-ups, or parcels off radar to act faster and reduce support questions.
Better parcel data, clearer tracking
Shipping Intelligence now powers the parcel details in Support Automation. More accurate timelines, delivery dates and tracking info make it easier to monitor shipments and resolve issues quickly.
Parcel tracking API (Beta)
Not every label is created through Sendcloud. With our new tracking-only API, you can track those parcels too. Register external shipments, get updates by tracking number, and keep everything in one place.
Sendcloud Home: Start every day with clarity
The first thing you see when you log in. Your new control centre brings together revenue, shipping costs, growth, and courier performance in one dashboard. Clear insights, no clutter, and shortcuts to act fast.
Shipping analytics: Turn data into action
See the full picture of your shipping activity in the Overview report, then dive deeper into performance, transit times, and exceptions. Spot issues faster and understand how shipping impacts cost and customer experience.
Performance
Shipping doesn’t stop when a parcel leaves your warehouse. See how each carrier and service actually performs. Compare delivery reliability, pinpoint weak spots, and make smarter decisions about who you ship with.
Transit times
We all know delivery speed matters—so how fast are your parcels really moving?Measure end-to-end delivery times across routes and carriers. Identify bottlenecks and set accurate delivery promises.
Exceptions
Even with the best carriers, things will go wrong. Understand when and why it happens. Track recurring issues like delays or failed deliveries, so you can resolve them faster and prevent repeat problems.
Cost analytics: Track your actual shipping spend
See the full picture of your shipping activity in the Overview report, then dive deeper into performance, transit times, and exceptions. Spot issues faster and understand how shipping impacts cost and customer experience.
COMING SOON
Returns analytics: Know the why behind every return
Returns are one of the biggest blind spots in shipping. Soon you’ll know exactly how often they happen, what drives them, and what they cost. Use these insights to cut unnecessary returns, ease the load on support, and improve the customer experience.
BETA
Benchmarks: See how your couriers really perform
Shipping decisions shouldn’t be guesswork. Benchmarks let you measure courier performance against market standards, with quality scores that reveal who’s delivering, and who isn’t. Use it to choose partners that match your customers’ expectations or to negotiate better terms.
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Smarter
The updates you’ll feel, not see
Not every update is about shiny new features. Sometimes it’s about fixing the basics. In what we called “The Double Down”, our Product teams reviewed hundreds of requests, stepped into your shoes, lived the frustrations first-hand, and fixed them. As our CPTO Christopher says, doubling down means “passionately recommitting one’s efforts to a cause.” For us, that cause was clear: make shipping simpler by removing the things that got in your way.
Order processing that feels less like processing
Orders in, labels out, without the usual hassle. Processing still takes work, but now it runs more smoothly, stays out of your way, and gives you back control over the flow.
Processing queue for bulk actions
Big jobs no longer block your work. Generate labels, packing slips or picking lists in the background with real-time printing status, retry and re-download for smoother, more reliable printing.
Shipping labels: Create now, print later
You can now create labels without printing them straight away. Confirm print settings upfront or choose “create and print later” to save labels for batching, as PDFs, or whatever fits your workflow.
Order API: Fulfil orders exactly as customers expect
Shipping decisions shouldn’t be left to chance. Order API now passes the exact shipping option customers chose at checkout, ensuring fulfilment matches their choice without guesswork.
No more getting lost at checkout
Clearer maps and smarter filters mean customers actually find the right pickup point instead of abandoning the checkout in desperation. Fewer lost customers, less digging through support tickets.
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Filter by service point, right at checkout
Let your customers easily pick their preferred service point, or choose a parcel locker that’s accessible 24/7. Lockers often cost you less, while your customers enjoy round-the-clock access.
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Clearer setup for Shopify service points
If you’ve tried setting up service points in Shopify before, you probably hit a few bumps along the way. We’ve made it easier: fewer steps and clearer guidance to help you get valid pick-up points in place.
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Shopify Plus: Find the service point details in order notes
Order failed to import? The chosen service point address and opening hours are now stored in order notes. Makes it easier to retrieve the details without reaching out to the customer.
Deliveries without the drama
Parcels don’t need plot twists. We fixed the details that used to derail them, so delivery notes follow through, addresses stay clean, and returns don’t get out of hand.
Delivery notes on shipping labels
Customers often leave important notes at checkout, like “Doorbell broken, please knock.” These instructions can now be added to your shipping labels (for supported couriers).
Ship without the address formatting drama
Shipping to Spain? We taught AI to auto-fix long, messy addresses so parcels don’t get stuck over an extra comma. More countries coming soon.
Returns messages, now editable
It turns out people could return the same item more than once. Since “Order 1, return 5” isn’t exactly a viable policy, we’ve now put safeguards in place: once a return is in progress, additional returns for that same item are blocked.
Sendcloud, without the friction
We’ve tightened up the basics of Sendcloud. Couriers are easier to activate, Pack & Go is easier to use, and errors are easier to resolve. Fewer interruptions, smoother shipping.
Carriers: Easier to choose, faster to activate
The carrier overview now shows coverage, options, contract status, and Sendcloud rates in one place. Activating one is simpler and doesn’t feel like filing taxes anymore.
Pack & Go: Setup that fits your workflow
The setup now adapts to how you pick and pack parcels. Just tell us if you use a scanner, how big your warehouse is, and how often packing errors happen — and we’ll recommend the right Pack & Go mode.
Return portal: Easier to set up and more customizable
Your customers already got a smoother returns experience. Now you’ve got a smoother setup too: preview updates as you go, style the portal separately from the tracking page, and customize branding with guided steps for faster setup.
Label errors, now easier to resolve
No, you can’t ship 2,000 km overseas with bike delivery. We’ve fixed our error messages so that instead of just saying “an error occurred,” we now suggest switching to a valid shipping method.
No more “spamming” you about irrelevant carrier issues
You used to get notifications about every carrier outage, even the ones you’ve never shipped with. Now you’ll only hear about carrier issues that actually affect you.
Manage your carrier contracts via API
If you managed shipments through our API, you still had to log into Sendcloud just to upload carrier contracts. Not anymore. You can now upload, update, and delete contracts directly through the API.
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Ready for peak
Shipping that holds up under pressure
SUPPORT AUTOMATION
This peak season, you’ll resolve delays & broken parcels faster than ever
Detect lost and delayed shipments automatically, file claims with major couriers, and track progress in one place. Spend less time on support and more time moving parcels this peak season. Available in France, Belgium and the Netherlands.
Clearer parcel details
The parcel detail view now shows a tracking timeline, delivery estimate, clickable tracking numbers, and direct investigation creation — all powered by the Shipping Intelligence Engine.
Investigate instantly, without switching tabs
Open tickets the moment you spot an issue, one by one or in bulk, without leaving the Monitor.
See refunds directly in shipment tickets
Refunded amounts are pulled in automatically from courier emails and displayed right in shipment tickets.
Read documentation
Processing queue for bulk actions
Lost and delayed shipments on your own contracts in the Netherlands, Belgium, and France are now processed faster, from detection to claims. Coming soon to Italy, Spain, and Germany.
Create claims in bulk
Select multiple parcels and export them to Issue Management. Submit all claims at once, or add details per claim when needed.
Connect your CS platform to notify customers on delivery issues
Proactively and automatically address delivery issues from the same helpdesk your team already uses. Available for Gorgias and Zendesk.
More proactive updates, fewer support tickets
This peak season, keep customers informed at every stage. From parcel shop reminders to out-for-delivery alerts, new triggers and editable messages ensure smoother communication.
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WhatsApp tracking, now at a lower price
Keep customers updated via WhatsApp, where they actually read messages. It reduces support questions, builds trust, and now costs £0.12 per message.
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New tracking notification: “Pick-up reminder”
Remind customers when their parcel is waiting at a pick-up point, reducing missed collections and costly returns.
Available with Support Automation.
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No more double returns
All returns notifications (approved, declined, or in-store) can now be customised and branded. Edit the content to fit your process and give customers the right information.
More ways to ship
With 170+ couriers already in Sendcloud, you have options. And during peak season, options matter — having a fallback keeps orders moving when one network slows down. That’s why we’ve added even more: Der Kurier, Relais Colis, DB Schenker, DHL Freight, Dachser, Jongstra Transport, Roeselare Cargo (RC), Yodel, Vinted Direct, Pickeup, Vinted Send, Aramex (UK), and Bring (NL, BE, FR, NL).
Heavy parcels no longer break your shipping rules
If a shipment goes over the weight limit, fallback logic now applies a method from the same group. Your rules keep working without manual intervention.
Test parcel processing via API
Simulate parcel processing to test label creation, validate credentials and preview labels. Check your setup before shipping so real labels print smoothly and without errors.
Create test labels safely in the sandbox
Test courier labels in a sandbox environment without creating and cancelling live labels. Run tests safely, reduce errors, and keep operations unaffected. Available for select couriers, with more on the way.
Sell on TikTok, ship with Sendcloud
Automatically import your TikTok Shop orders into Sendcloud, create shipping labels in one click, and sync tracking back to keep customers updated. Available in France, Germany, Italy, Spain, and the UK.
Smoother international shipping for Squarespace and Magento
Both integrations now support mandatory customs fields to keep international orders compliant. Squarespace imports product images, while Magento supports Pack&Go with EAN scanning for faster processing.
PrestaShop 9.0 support
Sendcloud is now fully compatible with the latest version of PrestaShop. Enjoy a more stable integration with faster load times, stronger security, and ongoing support.
API V3 is available
We strongly advise you to choose API V3 over our legacy API, as this enables a connected shipping experience from checkout to returns.
70+ PRODUCTS AVAILABLE
Stay stocked on packaging, whatever the rush
From boxes and envelopes to tape, labels, and fillers, Sendcloud Shop keeps you covered through peak season. Branded, sustainable, and always ready when you need it most.
What’s new at Sendcloud: Peak Season 2025 Product Update
Watch as our team walks you through the latest updates to the Sendcloud platform. From smarter analytics to invisible fixes and peak-season power tools, this on-demand webinar is your shortcut to smoother shipping.
Smarter. Fixed. Ready for peak.
Discover Shipping Intelligence
Intelligence built-in
30+ fixes shipped
Peak-proof workflows